Governor Larry Rhoden is a man whose heart beats for this state, its people, and the values that have made South Dakota the strong, safe, and free place it is today.

A fourth-generation South Dakotan, Larry’s roots run as deep as the soil beneath the vast South Dakota prairies he’s spent his life working and protecting. Whether he's ranching, spending time with family, or serving the people of South Dakota, Larry’s approach is straightforward and guided by one principle: do the right thing for others.

Raised on the rugged land of South Dakota, Larry knows the sweat, sacrifice, and pride that come with a life built on hard work. His family has been in this state for generations, shaping the land, building homes, running a small business, and working to carve out a better future for his family.

Larry carries those same values of hard work, faith, and integrity every day in office. He knows that South Dakota’s strength comes from its great people, and he’s been serving them for decades. He provided steady leadership in the South Dakota legislature for 16 years, then six serving as Lieutenant Governor in the Noem-Rhoden Administration.

As a rancher, Larry Rhoden understands firsthand the challenges facing families and small businesses across the state. The work is tough, but that grit makes South Dakota thrive. He’s been there, working—whether he's wrestling with the land, managing livestock, meeting the challenges of the ever-changing economy, or staying late at a meeting to protect taxpayers, he knows what it takes to show up for South Dakota.

As Governor, Larry’s mission is clear: keep South Dakota strong, safe, and free. His approach isn’t about more government or more red tape; it’s about giving South Dakotans the freedom and opportunity to succeed in their own way.